San Diego and LAX Airport Transportation

Organizational Plan and Personnel Summary:

The company will be operated by Mr. Hazirci functioning as the hands-on executive manager, a dispatching center with an employee handling all phone calls, dispatching, and administrative functions. As expansion occurs, more drivers, vehicles, and support staff will be added.

San Diego and LAX Airport Transportation

Management Summary:

Murat Hazirci, Owner

Murat Hazirci will own and operate the Company. Mr. Hazirci has been in the transportation industry since graduating high school more than 9 years. He has been also in the hospitality industry and has worked at several hotels in Turkey. He is knowledgeable about how to extend secure transportation service and pledge its potential passengers unforgettable and the most enjoyable ride experience under the lights of its differentiated service understanding.

San Diego and LAX Airport Transportation

Development Requirements

619 Limo’s website has a source of information with pictures of vehicles and associated prices. The website includes an interactive user database for customers who would like to make their reservation online. A simple hosting provider Hetzner Online AG, hosted the site and provide the technical back-end updates. During the website development, the developer included the following links:

 Services
 Reservations
 Fleet
 About
 Contact
 Member Login
 Request a Quote
 Create an Account
 Site Map

The Company’s website is currently active and chosen domain name is:

www.619limo.com

San Diego and LAX Airport Transportation

Website Marketing Strategy:

619 Limo has a website to support the online community. When visiting the website, it is the 619 Limo’s goal to sell the company’s vision to residents within fifty miles radius. In addition, the company will offer discounts and special offers to those first time customers and customers who refer their friends and family members.
In order to increase traffic to the company’s website, it will be the company’s goal to develop an interactive website that is designed to be the “go to site” for reliable and cost efficient luxury transportation. 619 Limo will rely on Comprehensive Search Engine Optimization (SEO) programs that include the following:

 Directory Registration
 Link Building
 Keyword/phrases
 Aggressive paid inclusion of pertinent pages
 Monthly/Yearly Maintenance
 Traffic Monitoring
 Pay-per-Click/Pay-per-Hit Placements

Keyword Search Engine Optimization as the primary source of online advertising. Navigation Services/Search engines are one of the primary ways that internet users find web site; as a result a web site with good search engine listing may see a dramatic increase in traffic. Search engine optimization means ensuring that web pages are accessible to search engines and focused in ways that help improve the chances they will be found. The search engines below are popular choices people start with when searching for website:

 Google http://www.google.com
 Yahoo http://www.yahoo.com
 MSN Search http://www.search.msn.com
 AOL Search http://aolsearch.aol.com
 Ask.com http://www.ask.com
 AltaVista http://www.altavista.com
 Netscape Search http://www.search.netscape.com
 HotBot http://www.hotbot.com
 Lycos http://www.lycos.com
 LookSmart http://www.looksmart.com
 Open Directory http://www.dmoz.org
 AllTheWeb.com http://www.alltheweb.com

619 Limo will also utilize several online social networking websites such as Facebook, Twitter, Myspace, Mylife, Youtube and Google+ for affordable branding and awareness that will allow the Company to spread news virtually as quick as any social bookmarking service.

San Diego and LAX Airport Transportation

Web Plan Summary:

619 Limo, LLC has designed and developed a website that will be the virtual business card and portfolio for the company, as well as its online “home”. 619 Limo’s web site needs to be a simple, yet elegant and well designed. Websites that stay current with the latest trends and provide information to the online community will appeal to the customers who are seeking transportation. A site that is too flashy or tries to use too much of the latest Shockwave of Flash technology can be overdone and cause potential clients to look elsewhere for their transportation.

San Diego and LAX Airport Transportation

Pricing:

Pricing is going to be set on an individual route type basis. There will be a flat rate for all trips both local and long-distance. Updating will occur weekly to reflect costs that have a variable such as gasoline, multiple-event usage, driver-overtime, extended-circumstance trips etc.

San Diego and LAX Airport Transportation

Competitive Edge:

619 Limo will face competition from other transporting businesses. However, the Company has identified key weaknesses that it will capitalize upon by building on the following strengths:

 Providing free wi-fi connection throughout the trip, if passengers don’t have their laptop or any kind of mobile devices for internet connection, providing free iPad usage (as you appreciate it, internet connection is becoming a need/necessity).
 Offering complimentary basic beverage
 Providing daily newspaper
 At the last step offering payment ease - accepting credit card payments before stepping out of the vehicle with the company’s smart phone integrated merchant devices
 Ensuring on-time, safe and smooth ride
 Using only the most up-to-date cars and equipment
 Providing SUVs for the passengers up to six
 Charging reasonable rates
 Adhering to a strict drug and alcohol policy
 Providing excellent customer service