Wednesday, January 8, 2014

San Diego and LAX Airport Transportation

Organizational Plan and Personnel Summary:

The company will be operated by Mr. Hazirci functioning as the hands-on executive manager, a dispatching center with an employee handling all phone calls, dispatching, and administrative functions. As expansion occurs, more drivers, vehicles, and support staff will be added.

San Diego and LAX Airport Transportation

Management Summary:

Murat Hazirci, Owner

Murat Hazirci will own and operate the Company. Mr. Hazirci has been in the transportation industry since graduating high school more than 9 years. He has been also in the hospitality industry and has worked at several hotels in Turkey. He is knowledgeable about how to extend secure transportation service and pledge its potential passengers unforgettable and the most enjoyable ride experience under the lights of its differentiated service understanding.

San Diego and LAX Airport Transportation

Development Requirements

619 Limo’s website has a source of information with pictures of vehicles and associated prices. The website includes an interactive user database for customers who would like to make their reservation online. A simple hosting provider Hetzner Online AG, hosted the site and provide the technical back-end updates. During the website development, the developer included the following links:

Services
Reservations
Fleet
About
Contact
Member Login
Request a Quote
Create an Account
Site Map

The Company’s website is currently active and chosen domain name is:

www.619limo.com

San Diego and LAX Airport Transportation

Website Marketing Strategy:

619 Limo has a website to support the online community. When visiting the website, it is the 619 Limo’s goal to sell the company’s vision to residents within fifty miles radius. In addition, the company will offer discounts and special offers to those first time customers and customers who refer their friends and family members.
In order to increase traffic to the company’s website, it will be the company’s goal to develop an interactive website that is designed to be the “go to site” for reliable and cost efficient luxury transportation. 619 Limo will rely on Comprehensive Search Engine Optimization (SEO) programs that include the following:

 Directory Registration
 Link Building
 Keyword/phrases
 Aggressive paid inclusion of pertinent pages
 Monthly/Yearly Maintenance
 Traffic Monitoring
 Pay-per-Click/Pay-per-Hit Placements

Keyword Search Engine Optimization as the primary source of online advertising. Navigation Services/Search engines are one of the primary ways that internet users find web site; as a result a web site with good search engine listing may see a dramatic increase in traffic. Search engine optimization means ensuring that web pages are accessible to search engines and focused in ways that help improve the chances they will be found. The search engines below are popular choices people start with when searching for website:

 Google http://www.google.com
 Yahoo http://www.yahoo.com
 MSN Search http://www.search.msn.com
 AOL Search http://aolsearch.aol.com
 Ask.com http://www.ask.com
 AltaVista http://www.altavista.com
 Netscape Search http://www.search.netscape.com
 HotBot http://www.hotbot.com
 Lycos http://www.lycos.com
 LookSmart http://www.looksmart.com
 Open Directory http://www.dmoz.org
 AllTheWeb.com http://www.alltheweb.com

619 Limo will also utilize several online social networking websites such as Facebook, Twitter, Myspace, Mylife, Youtube and Google+ for affordable branding and awareness that will allow the Company to spread news virtually as quick as any social bookmarking service.

San Diego and LAX Airport Transportation

Web Plan Summary:

619 Limo, LLC has designed and developed a website that will be the virtual business card and portfolio for the company, as well as its online “home”. 619 Limo’s web site needs to be a simple, yet elegant and well designed. Websites that stay current with the latest trends and provide information to the online community will appeal to the customers who are seeking transportation. A site that is too flashy or tries to use too much of the latest Shockwave of Flash technology can be overdone and cause potential clients to look elsewhere for their transportation.

San Diego and LAX Airport Transportation

Pricing:

Pricing is going to be set on an individual route type basis. There will be a flat rate for all trips both local and long-distance. Updating will occur weekly to reflect costs that have a variable such as gasoline, multiple-event usage, driver-overtime, extended-circumstance trips etc.

San Diego and LAX Airport Transportation

Competitive Edge:

619 Limo will face competition from other transporting businesses. However, the Company has identified key weaknesses that it will capitalize upon by building on the following strengths:

 Providing free wi-fi connection throughout the trip, if passengers don’t have their laptop or any kind of mobile devices for internet connection, providing free iPad usage (as you appreciate it, internet connection is becoming a need/necessity).
 Offering complimentary basic beverage
 Providing daily newspaper
 At the last step offering payment ease - accepting credit card payments before stepping out of the vehicle with the company’s smart phone integrated merchant devices
 Ensuring on-time, safe and smooth ride
 Using only the most up-to-date cars and equipment
 Providing SUVs for the passengers up to six
 Charging reasonable rates
 Adhering to a strict drug and alcohol policy
 Providing excellent customer service

San Diego and LAX Airport Transportation

Marketing Strategies:

Foremost, management will engage an expansive marketing program to ensure that executives and senior managers of businesses are well aware of the 619 Limo, LLC brand and the service that it provides. To that end, Management intends to engage a broad based marketing strategy in the target market that will specifically target these people and businesses. Initially, Management intends to directly approach medium sized businesses and large corporations with sales literature that will showcase the comfort, cost efficiency, and promptness of the Company’s vehicles. Management will engage a traditional marketing strategy that will include listing the business in online and traditional Yellow Book listings. Management will also develop relationships with concierges at local hotels and concierge services so that the business receives a significant amount of referral business. This referral strategy will also be directed towards corporate travel, local car-service, wedding and event planners so that the business becomes the vendor of choice for transportation services for these events. Additionally, 619 Limo, LLC will maintain an extensive website that will showcase images of the Company’s vehicles, its pricing schedule, and how to contact the Company. Affiliate programs, strategic partnerships with 3rd party application providers, the use of commercial-off-the-shelf-technology will all have a role. Mr. Hazirci will use targeted keyword advertisements such as pay per click advertising that will generate interest in the business’ operations. These strategies are expensive, but the results can be phenomenal if they are executed correctly.

This strategy will help 619 Limo achieve the following objectives:
 Establish itself as a trusted name in the transporting business
 Build a base of customers that is large enough to sustain business
 Generate enough revenue to expand operations
In order to reach these operational goals, 619 Limo will build on its strengths and advantages as outlined in the following section.

San Diego and LAX Airport Transportation

Marketing Objectives:

 Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising
 Building a web-site, business cards, direct-marking, and working with 3rd party affiliates online
 Establish relationships with wedding and event planners within the targeted market
Restaurants, Business and Conference Centers

San Diego and LAX Airport Transportation

Market Needs:

In the Southwest, in particular, the demand for quality limo service is extremely high. Many competitors within the industry do not serve their clients properly, failing to provide high quality and reliable service. This environment creates a tremendous need for competent companies in the ground transportation industry and 619 Limo will provide the services necessary for businesses to get the service they need whenever they need it.

San Diego and LAX Airport Transportation

Customer Profile:

Management expects a broad number of customers to contact the Company for use of the Company’s town car services and limousine. Customers will range from business travelers and executives, corporate accounts, local service around San Diego and the out-lying cities and counties, funerals, weddings, prom goers, and people needing local transportation to airports/events. As such it is difficult to quantify the exact demographic profile of the “average” customer of 619 Limo, LLC. However, Management has segmented its market into to two primary categories: business customers and individual customers.

San Diego and LAX Airport Transportation

Industry Vehicles Statistics:

Here is some statistics about vehicles that companies have:

Looking at fleet size, 49% of respondents had between one and five vehicles, 38% had between 6 and 15 vehicles, and 12% had fleets of 15 or more.

The typical fleet consists of 8.8 vehicles. This breaks down to an average per fleet of 2.8 stretched limousines, 4.0 formal limousines, 1.6 vans, 0.4 "other” (station wagons, for example).

Clearly, most vehicles are owned rather than leased, those figures being 86% and 14% respectively. Our editorial offices receive numerous calls concerning leasing. If the banking and savings and loan institutions become more involved in our field, we expect the leasing operations to grow in the near future. While only 14% of the vehicles are leased, 60% of our respondents indicate that they have considered leasing.

Looking at the maintenance aspects, most operators either self-maintained their vehicles (57%) or else have their work done at independent service centers (54%). Only 22% of the service work is done at automobile dealerships. As more dealers enter into the limousine marketer, we might expect this figure to rise.

San Diego and LAX Airport Transportation

Industry Analysis:

Limousine and chauffeuring operations provide over $2 billion dollars a year to the general US economy. The industry employs more than 27,000 people, and provides annual payrolls that exceed $600 million dollars per year. The growth rate of this industry has remained in step with that the general growth of the country’s GDP. Management feels that by maintaining a high end client base, the Company can continue to generate revenues despite the current deleterious economic conditions in the United States. The average taxi or limousine company has 9 employees and grosses $600,000 per year in revenue. While the limousine business’ revenue is predominately driven by business and travel; small companies can indeed very productively compete with their larger counter-parts. This ability, of course, is dependent upon their marketing strategies and the effectiveness of that marketing.

San Diego and LAX Airport Transportation

Economic Outlook:

This section of the analysis will detail the economic climate, the limousine and personal transportation industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently the economic outlook is good with a growing stock market, slight rise in home pricing, and increased business travel and tourism.

San Diego and LAX Airport Transportation

Description of Products and Services:

As stated above, 619 Limo, LLC is actively engaged in providing chauffeuring and transportation services to residents within its local market. The business is able to provide transportation services for simple rides to the airports, executive travel throughout the region, special events, proms, weddings and daily transportation needs of wealthier clients. At the onset of operations, Mr. Hazirci  have a fleet of five vehicles: three Town Cars for local and airport transportation needs and two SUV that will comfortably seat up to 7 passengers. The Company prices its services on a per-trip basis depending on the client’s transportation needs.

San Diego and LAX Airport Transportation

Products and Services:

619 Limo is transporting people to San Diego and surrounding cities. Upon clients’ request, they will be picked up and be dropped off from point to point, with the goal of becoming a premier Limo Company in the ground transportation industry across the State of California.

San Diego and LAX Airport Transportation

619 Limo, LLC (“the Company”) is a San Diego-based limited liability company that will provide transportation services via its fleet of town cars and SUVs to customers in its targeted market. The company offers The company began operations in October 2012.




San Diego and LAX Airport Transportation

As is known, transporting services make America’s commercial sector operate smoothly, carrying passengers to the places that they need to be on time. 619 Limo, LLC (also referred to as “the Company”) is start-up business that will offer reliable and cost efficient luxury transportation. We will take great pride in servingSan Diegans and their guests with prompt, reliable, and courteous service619 Limo will accept advance reservations as well as same day orders.



San Diego and LAX Airport Transportation

We provide complete coverage of San Diego area and we also serve from/to Lax. We’re committed to providing you with the highest level of service that is comfortable, professional and reliable. Please check out our website for more information: http://www.619limo.com