Wednesday, January 8, 2014

San Diego and LAX Airport Transportation

Marketing Strategies:

Foremost, management will engage an expansive marketing program to ensure that executives and senior managers of businesses are well aware of the 619 Limo, LLC brand and the service that it provides. To that end, Management intends to engage a broad based marketing strategy in the target market that will specifically target these people and businesses. Initially, Management intends to directly approach medium sized businesses and large corporations with sales literature that will showcase the comfort, cost efficiency, and promptness of the Company’s vehicles. Management will engage a traditional marketing strategy that will include listing the business in online and traditional Yellow Book listings. Management will also develop relationships with concierges at local hotels and concierge services so that the business receives a significant amount of referral business. This referral strategy will also be directed towards corporate travel, local car-service, wedding and event planners so that the business becomes the vendor of choice for transportation services for these events. Additionally, 619 Limo, LLC will maintain an extensive website that will showcase images of the Company’s vehicles, its pricing schedule, and how to contact the Company. Affiliate programs, strategic partnerships with 3rd party application providers, the use of commercial-off-the-shelf-technology will all have a role. Mr. Hazirci will use targeted keyword advertisements such as pay per click advertising that will generate interest in the business’ operations. These strategies are expensive, but the results can be phenomenal if they are executed correctly.

This strategy will help 619 Limo achieve the following objectives:
 Establish itself as a trusted name in the transporting business
 Build a base of customers that is large enough to sustain business
 Generate enough revenue to expand operations
In order to reach these operational goals, 619 Limo will build on its strengths and advantages as outlined in the following section.

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