Website Marketing Strategy:
619 Limo has a website to support the online community. When visiting the website, it is the 619 Limo’s goal to sell the company’s vision to residents within fifty miles radius. In addition, the company will offer discounts and special offers to those first time customers and customers who refer their friends and family members.
In order to increase traffic to the company’s website, it will be the company’s goal to develop an interactive website that is designed to be the “go to site” for reliable and cost efficient luxury transportation. 619 Limo will rely on Comprehensive Search Engine Optimization (SEO) programs that include the following:
Directory Registration
Link Building
Keyword/phrases
Aggressive paid inclusion of pertinent pages
Monthly/Yearly Maintenance
Traffic Monitoring
Pay-per-Click/Pay-per-Hit Placements
Keyword Search Engine Optimization as the primary source of online advertising. Navigation Services/Search engines are one of the primary ways that internet users find web site; as a result a web site with good search engine listing may see a dramatic increase in traffic. Search engine optimization means ensuring that web pages are accessible to search engines and focused in ways that help improve the chances they will be found. The search engines below are popular choices people start with when searching for website:
Google http://www.google.com
Yahoo http://www.yahoo.com
MSN Search http://www.search.msn.com
AOL Search http://aolsearch.aol.com
Ask.com http://www.ask.com
AltaVista http://www.altavista.com
Netscape Search http://www.search.netscape.com
HotBot http://www.hotbot.com
Lycos http://www.lycos.com
LookSmart http://www.looksmart.com
Open Directory http://www.dmoz.org
AllTheWeb.com http://www.alltheweb.com
619 Limo will also utilize several online social networking websites such as Facebook, Twitter, Myspace, Mylife, Youtube and Google+ for affordable branding and awareness that will allow the Company to spread news virtually as quick as any social bookmarking service.
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