Industry Analysis:
Limousine and chauffeuring operations provide over $2 billion dollars a year to the general US economy. The industry employs more than 27,000 people, and provides annual payrolls that exceed $600 million dollars per year. The growth rate of this industry has remained in step with that the general growth of the country’s GDP. Management feels that by maintaining a high end client base, the Company can continue to generate revenues despite the current deleterious economic conditions in the United States. The average taxi or limousine company has 9 employees and grosses $600,000 per year in revenue. While the limousine business’ revenue is predominately driven by business and travel; small companies can indeed very productively compete with their larger counter-parts. This ability, of course, is dependent upon their marketing strategies and the effectiveness of that marketing.
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